Miami, OK - F3 Brands LLC, located in Miami, OK, announced
today the formation of a new company focused on delivering Form,
Fit and Function in its product solutions for consumers. The new
company, formerly part of Blitz USA, will start operations on
October 1, 2011.
F3 Brands will start its operations with a strong leadership
position in the automotive maintenance and DIY storage and
furniture categories. Grant Kernan, President of F3 Brands,
commented on the start of the new business by saying, "All of us at
F3 Brands are excited about the growth prospects for our new
business. We're starting with a collection of the best customers in
the world. Our team is filled with hardworking, fun, energetic
people who are really focused on moving our company forward and
growing our business. We couldn't be more excited."
F3 Brands will market its products under the RhinoGear™ and
2x4basics™ brand names. Billy Henshaw, Marketing Manager,
explained, "We designed our brand strategy to be meaningful and
impactful to the retailers and consumers who buy and stock our
products. Our RhinoGear brand represents Joe Mechanic in all of us:
Tough, Durable, Hardworking and Dependable. The 2x4basics brand
showcases the different storage and furniture solutions that these
kits can offer, inspiring our consumer to break out their own saws
and screwdrivers. We're excited to really be able to fine tune
these brands to impact the end use customers."
F3 Brands will employ approximately 120 people in the Miami, OK
area.
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F3 Brands LLC, based in Miami, OK is a manufacturer
and marketer of branded automotive maintenance, storage and outdoor
products. Their brands include 2X4basics® and
RhinoGear™. For more information about F3 Brands please visit
www.f3brands.com.